Property Management Client Testimonials: The Proven 3-Step Formula for Success
This article illustrates the power of storytelling for garnering impactful client testimonials, using the concept of the Hero’s Journey. The author suggests using a formula: Normal (Challenge), Explosion (Solution), New Normal (Outcome), where the “hero” client navigates a problem, discovers a solution in your services, and reaps significant benefits. This approach creates relatable, emotionally anchored testimonials to effectively market your services.
